I think it's silly when people do something like changing profile pics or say "I like it on the ..." Unless there's $ donated for everyone who do so, I don't see how it's raising awareness. Wanna raise awareness? Write to the papers. Blog. That's raising awareness. Unless the media picks it, i don't see how the children is benefiting. IMHO. Don't follow blindly. PLUS the message stated "this is for violence against children". Why are we advocating violence against children? Is this a case of "Save the world. Beat a kid."?