Comments on: How to engage a blogger?

By: Doctor L

Doctor L — Wed, 05 Oct 2011 10:20:37 +0000

It is amazing that something so simple has to be taught. Maybe it is the Internet. People just do not write properly anymore with a Dear Sir or Madam… and all the nice bits of small talk before asking for a favour.

By: The food blogger versus the restaurant « ~ nadelicious till de very last drop! ~ : Food, Beauty, Travel, Gadgets and Fun!

Tue, 24 Aug 2010 03:16:51 +0000

[...] How to engage a blogger? [...]

By: Brent

Brent — Tue, 27 Jul 2010 16:54:51 +0000

Excellent Blog post. I came across it because someone posted it to the PR Professionals Group.

It’s about time Blogger Relations was on the same footing as media and community relations; a.k.a just as important!

From a PR perspective some of the things I do before approaching a blogger is exactly what you mention, read a bloggers posts before you even find yourself needing anything!

When it comes time to approaching a blogger for any work related reason, I always read the about page to understand a bloggers likes/dislikes. I also like it when there is a private email address so you can introduce yourself professionally and in a courteous way.

One thing which I also like from a blogger is when they are open an honest about whether they write freely or are writing an adverterial. It always helps when a blogger states their position on product endorsements and form of payment. Some of the best and most entertaining blog posts I have read are from bloggers who have blogged warts and all about certain things.

Of course, that being said, when a blogger or anyone else turns up to an event, forwards an invite, posts an event listing etc, I stress to my clients that a token of appreciation goes a long way. It can be as little as a personalised thank you note. After all isn’t that just good manners!

thanks for the insights – brent

By: Aaron Koh

Aaron Koh — Mon, 26 Jul 2010 07:52:30 +0000

I find it very interesting that bloggers are blogging how PR should or should not pitch to them, but you don’t get the journalists writing about how PR should or should not pitch to them.

Bloggers posting on how PR should pitch to them is a good thing as it gives them a insight to understand the blogger. Same goes for media.

Btw, I need you to blog about.. lol.. opps.. wrong post..

By: Daphne Maia

Daphne Maia — Mon, 26 Jul 2010 06:35:15 +0000

love this post. definitely a must share, so i’m going to post it across all my social media networks hurhurhur. (okay, except plurk cos wrong audience there).

By: Tania Chew

Tania Chew — Fri, 16 Jul 2010 07:09:31 +0000

And months later, you’re still getting comments on this post

Hey, hope you’re doing well and glad to hear that you enjoyed the Canon events. I’m not with Ogilvy anymore, but do stay in touch. Take care babe, haven’t seen you around in ages!

By: Allanjit Singh

Allanjit Singh — Wed, 23 Jun 2010 09:35:01 +0000

Brilliant share babe, appreciate the Ogilvy shout out too
This should definitely be in every influencer engagement 101 guide. Its just about common sense and people skills, people have to get that sometimes. Hope you’re doing alright, haven’t seen you in a while.

By: Belinda Ang

Belinda Ang — Wed, 23 Jun 2010 09:09:13 +0000

Great post, nad!

I was about to write on the same topic. This is about time PR agencies sit up and start listening. I’ve been hearing a lot of horror stories recently and have a few encounters myself.

Of course… ahhem… I certainly hope I will never fall into one of the categories above. But before all the bloggers start to name and shame, PR agencies had better start knowing and addressing their names appropriately.